Italy Food Packaging Market Overview
Italy's food packaging market is valued at approximately EUR 14 billion in 2025, the third-largest in Europe after Germany and France. The country's GDP of approximately EUR 2.1 trillion supports a population of 59 million with among the highest per-capita food expenditure in Europe. Italy's food processing sector generates over EUR 180 billion annually, with significant exports to EU and global markets. While Italy is traditionally a butter-dominant market, margarine and plant-based spreads are growing at 5 to 7% annually driven by health consciousness and vegan/flexitarian dietary trends. Key brands include Upfield (Vallé, Flora), Lactalis (President), and private-label products for major retailers Esselunga, Coop Italia, Conad, and Eurospin. Italy is home to several world-class injection molding machine manufacturers including Negri Bossi, Zambello, and former BMB, creating a market with deep technical knowledge and high quality expectations. PP resin is available from European producers at approximately EUR 1,400 to 1,600 per metric ton. Italian packaging converters include Ilpa Group, Maca, and Coopbox, along with numerous small-to-medium enterprises.
Key Specs
- •While Italy is traditionally a butter-dominant market, margarine and plant-based spreads are growing at 5 to 7% annually driven by health consciousness and vegan/flexitarian dietary trends.

IML mold system for margarine container production
Key Opportunities: Margarine Container Sector
Italy's margarine and spreads container market is estimated at 300 to 450 million units annually, including traditional margarine, plant-based spreads, butter blends, and specialty cooking fats. The 250-gram and 500-gram oval tubs with IML or injection-molded snap-fit lids dominate the retail segment. Part weights range from 20 to 28 grams at 0.5 mm wall thickness in food-grade PP. Italian retail demands the highest IML quality standards, with photographic label reproduction and precise color matching across production runs. The growth of plant-based spreads creates demand for packaging that communicates premium, natural positioning through high-quality graphics. Private-label production for Italian and European retail chains offers volume opportunities for converters who can achieve competitive unit costs. Italy's strong food export sector means IML containers produced domestically can serve pan-European distribution. The mono-material PP-to-PP IML trend is particularly relevant in Italy, where packaging sustainability is a major consumer and regulatory priority. HWAMDA targets Italian converters looking to add capacity at lower marginal capital cost per unit than additional European machines would require.
Import Regulations and Certification Requirements
Injection molding machines enter Italy (EU) under HS code 8477.10 with 0% import duty from China. VAT of 22% applies on the customs value. CE marking is mandatory under the Machinery Directive 2006/42/EC, and HWAMDA provides full CE documentation including the declaration of conformity in Italian, technical construction file, and user manual. Food-contact packaging must comply with EU Regulation 10/2011, with Italy additionally enforcing national Ministerial Decrees (DM 21 March 1973 and subsequent updates) that establish specific requirements for plastic food-contact materials. Italian food safety is overseen by the Ministry of Health and local ASL (Azienda Sanitaria Locale) authorities. PP for margarine containers must pass specific migration testing with fat simulants (simulant D2) demonstrating compliance with overall migration limit of 10 mg/dm2. HWAMDA supports Italian customers with material compliance documentation and coordinates with accredited Italian testing laboratories for food-contact validation. The INOVA controller's data logging capability supports the quality management system documentation required by Italian food safety authorities.
Key Specs
- •Injection molding machines enter Italy (EU) under HS code 8477.10 with 0% import duty from China.
- •VAT of 22% applies on the customs value.

Label magazine feeding system for consistent IML decoration
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HWAMDA Equipment for the Italy Market
For Italian margarine container production, HWAMDA recommends the SPV5-400 (4,000 kN) with 4-cavity IML molds for standard 250-gram and 500-gram tubs. The machine produces containers at 22 to 28 grams with 0.5 mm wall thickness, achieving 6 to 8 second cycle times for 1,800 to 2,400 containers per hour. The SWITEK IML system delivers CMYK + white label capability with plus or minus 0.1 mm placement accuracy, meeting the exacting visual standards of Italian retail. For Italian converters, HWAMDA positions as a capacity expansion solution alongside existing European machines, with lower capital cost per installed cavity-ton. The servo-hydraulic drive at 1.0 to 1.2 kWh per kilogram is competitive with European hybrid systems. The INOVA controller provides Italian-language interface and real-time SPC (Statistical Process Control) capability for quality management. HWAMDA supports PP-to-PP mono-material IML packaging aligned with Italian and EU circular economy requirements. Factory acceptance testing at HWAMDA's Ningbo facility with customer-specified Italian PP grades and label specifications is standard for European orders.
Logistics and After-Sales Support
HWAMDA ships to Italy via ocean freight from Ningbo to Genoa or Naples ports, with transit times of 25 to 30 days. Within the EU, no additional customs procedures apply after clearance at the Italian port. HWAMDA partners with an Italy-based technical service company providing Italian-language installation, commissioning, IML optimization, and ongoing maintenance support. Given Italy's deep expertise in injection molding, HWAMDA provides detailed technical specifications and process parameters that enable Italian engineers to validate machine performance against established European benchmarks. Spare parts for common wear items are maintained at the European service point. Remote diagnostics via the INOVA controller enable HWAMDA engineers to collaborate with Italian technicians for process optimization. HWAMDA provides complete CE documentation in Italian and supports factory inspection visits at its Ningbo manufacturing facility for Italian customers who wish to verify production quality and procedures.

Servo motor driven IML system for precision label placement
Getting Started: Investment and ROI
A complete HWAMDA margarine container IML line for Italy, including SPV5-400, 4-cavity IML mold, SWITEK IML, and auxiliaries, represents EUR 170,000 to 260,000 CIF Italian port, with 0% import duty. This is 50 to 65% below equivalent Italian or European systems. Production cost per 500-gram IML container runs approximately EUR 0.04 to 0.07, including PP at approximately EUR 1,500 per metric ton, IML label, energy at EUR 0.22 per kWh (Italy's higher energy costs), labor, and mold amortization. Market selling prices of EUR 0.08 to 0.14 support gross margins of 35 to 50%. At 85% utilization, monthly revenue reaches approximately EUR 55,000 to 100,000. ROI is achieved within 18 to 26 months. For Italian converters already operating European machines, adding an HWAMDA line as supplementary capacity can break even faster because it leverages existing infrastructure and workforce. Equipment cost per container averages EUR 0.002 amortized over 5 years.
Frequently Asked Questions
HWAMDA provides material compliance documentation for all PP grades processed on its machines and coordinates with accredited Italian laboratories for EU Regulation 10/2011 testing. The INOVA controller's data logging supports the quality traceability required by Italian ASL authorities. HWAMDA machines process the same European-produced food-grade PP resins from Repsol, LyondellBasell, and Borealis that Italian converters already use, ensuring material compliance continuity.
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